Filling the holes created by the emptiness of so much modern language

I might make edits to this later, but wanted to get just one main thing down before I go and get subway tokens for the week, in advance of being in a chicken costume outdoors when it's expected to hit 27C today.

(Quick summation of the last two months: finished first year of MBA program, failed the finance class, started a year-long strategy project, had to beg relatives for money in one of the most uncomfortable and drastic situations I could imagine which I am still learning from, got kicked out of strategy project by school requirements to the disappointment of my team, searched for a paid internship with no success, came to terms with my employment for the summer, got approved for an on-campus apartment as a safety measure, sold the first bass I ever bought two days ago to a great guy named Brian for $1,000.00 which goes to the new-apartment fund.)

But none of that inspired me to write today. What did is my hatred of a now-common phrase, and how I actually thought up something to begin to counter it. The phrase? "Personal brand".

I was reading Chuck Klosterman's latest Grantland article and enjoying not only his take on an interesting subject, but also that I'm enjoying his writing again, really identifying with it, when I had written him off many years ago after reading Fargo Rock City. He brought up this phrase in describing a Hollywood producer and my hatred was rekindled, but this time with a realization: a personal brand is simply what others see based on how I choose to present myself, what parts of my history may fit onto a resume or into a social-media context (since nothing I do is the subject of any media coverage, the likes of which defines other people). And it is something that I have control over, which is heartening at a time when I feel like my choices to this point have made the "easy out" a thing of the past that may never have existed for me anyway.

It might go something like this, say, in a job interview:

Q: What is your personal brand?
A: I define myself as...

And stop right there, for now. No pretentious marketing language, no stupid B-school buzzwords or catch phrases. Simple, strong, concise language, which has always come to me more naturally in print than in speech. If there's any benefit to our now-atomized media and historical culture, it's the opportunity for each of us to define, explain, and defend ourselves in the ways which we deem most pure, most effective.

It's never too late to define yourself. Every time is the right time to start. Just don't ever fall let yourself be fooled into objectifying yourself into a brand. You're a person. No one should fall for being branded against their will.